Category Archives: The Real Impact of Social Media on Business

Social Media is Not Just for Marketing

by Faith Seekings

Social Media has brought global reach and real-time communications to companies across the globe. By definition it’s the ability for users to self-publish and share information, so many smart companies and software developers have adopted the technologies and open style of communication to operate business in new ways. Continue reading

Measuring Social Media Marketing is Not Rocket Science

by Faith Seekings

At first social media seemed like a godsend to the keeper of marketing budgets – free platforms, free access, do-it-yourself… But what they soon realized is it takes a lot of someone’s time and effort to make social media work as a marketing tool. Plus, you can’t just broadcast any old thing to have a presence, it has to be intelligent and compelling. Then you have to – at the very least – listen and engage in dialogue. It’s even smarter to proactively find new ways to engage followers. Continue reading