Monthly Archives: January 2014

Measuring Social Media Marketing is Not Rocket Science

by Faith Seekings

At first social media seemed like a godsend to the keeper of marketing budgets – free platforms, free access, do-it-yourself… But what they soon realized is it takes a lot of someone’s time and effort to make social media work as a marketing tool. Plus, you can’t just broadcast any old thing to have a presence, it has to be intelligent and compelling. Then you have to – at the very least – listen and engage in dialogue. It’s even smarter to proactively find new ways to engage followers. Continue reading